Tuesday, 17 August 2010
New Scotsman work
I am enjoying the current Scotsman jobs press campaign that is doing the rounds in their papers. There are loads of executions - I've only managed to get five scanned in because there have been a lot running as half pagers in the Scotland on Sunday and my scanner doesn't accommodate broadsheet size (I'm also well too lazy to scan and piece together).
I like these for quite a few reasons, the most prominent being that you don't often see press campaigns with such different executions that feel like part of a campaign. Often, campaigns stick to a template - same typography, same lines, same visual style, etc. These are all different but hang together, as good ads should.
I was wondering who the culprits of this creative were likely to be, so I went over to 60 Watt's website to see if they knew anything about it. They do. Turns out there are 14 different ads!