What are the best cinema ads? There have been plenty of polls and articles in the papers over the years with people's opinions. It was refreshing to see some of the industry's choices today at the Marketing Society's Classic Cinema Advertising Showcase.
The event was part of the EIFF and was also timed for Ogilvy Day, the day on which the legendary adman was born 100 years ago. An audience of marketeers, creatives and ad lovers gathered at Filmhouse to see some of Scotland's heavyweights discuss their all time favourite cinema adverts. They did not disappoint with their choices.
This is a YouTube heavy post, but trust me, you'll be rewarded. There were some fabulous choices - some very well known, others more left field but all definitely worthy contenders for the best cinema ads ever.
You don't need me to waffle on about how great this medium is - I'm just disappointed the tiny embeds don't do these fabulous ads justice. My favourites from the bunch were B+H and Smirnoff. I've added my recent favourite at the bottom of the post. Enjoy!
Gerry O'Donnell, The Edrington Group
VW Golf, 1987
Angus Walker, Frame
Heineken, 1980s sometime?
Murray Calder, IPA & MediaCom
Jo Coomber, Standard Life
Smirnoff, Mid 90s?
Ian McAteer, The Union
Benson and Hedges, 1978
Gerry Farrell, The Leith Agency
Silk Cut, 1979
Virgin Atlantic, 2011
And here's one I picked that I can't believe wasn't on the line-up...
Unfortunately, I couldn't find Ian McAteer's Samaritans ad, and was unable to get Gerry O'Donnell's G+T execution, but I think that's plenty enough to see anyway.
Do you have a particular favourite? What's been left off the list? I love cinema advertising, so if you link anything to me in the comments that you think's worth a watch that's exactly what I will do!